This project reimagines Nikon’s identity, blending its rich legacy with a bold, modern design. Founded in 1917, Nikon’s expertise in optics and imaging has always emphasized precision and innovation. The iconic 46-degree angle of the NIKKOR-H C series lens—designed to mirror human vision—became the foundation for this rebranding. The goal was to create a logo that fosters a more aesthetic experience while celebrating its connection to light and artistry.

The new design highlights a striking, prominent “N,” that contains the 46 degrees angle while also resembling a light ray. This reimagined identity I made extends across merchandise, advertisements, social media assets, and iconography, seamlessly connecting Nikon’s heritage with contemporary visual language.