Made in Italy Expo celebrates Italian craftsmanship, technology, fashion, food, wine, and design in the Southeastern United States. Its identity brings the breadth of the event together through a column-inspired IT monogram and a flexible modular system.

Working alongside Saba Saadatdar, I developed branded merchandise and event collateral, including business cards, tote bags, pins, wristbands, badges, advertisements, and signage. Each application carries a consistent visual language into the visitor experience.

The broader project spans social communications, sponsor exhibits, environmental graphics, and a fashion show. Selected identity and event imagery is presented here with project context from Saba Saadatdar’s portfolio.