This project was built upon the existing logo of Fritti Pizzeria, with the goal of expanding and elevating its branding across multiple platforms. My task was to develop a cohesive design system that seamlessly integrates into the restaurant’s identity while maintaining the integrity of the established logo and aesthetic. Through strategic applications, the branding was refined and extended to create a stronger, more unified visual presence across various touchpoints.

Inspiration The inspiration behind this system’s design stemmed from the striking mural found within the restaurant. Featuring red circles, butterfly-like flowers, and a harmonious composition, the mural’s visual language felt like a natural extension of the brand. After an on-site visit, it became clear that incorporating these elements would enhance the existing branding, creating a more cohesive and immersive identity that seamlessly connects the space’s interior with its overall design.